Social Media Content Analysis: Study on Brand Posts of Telco Companies
نویسندگان
چکیده
منابع مشابه
Multiclass Emotion Analysis of Social Media Posts
We performed 15-class emotion classification on tweet-length social media posts. Our models were able to predict emotions with far greater accuracy than random chance. Among the models we built, the Linear SVM performed the best with 28.43% accuracy. Despite these results, however, distinguishing between similar emotions remains a challenge. The high variance in human text is hard to mitigate w...
متن کاملThe Impact of Social Media Marketing on Brand Loyalty
This article is "Retracted" at 2018/04/04 due to "Plagiarism" totally from "Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360."
متن کاملHow Online Content is Received by Users in Social Media: A Case Study on Facebook.com Posts
In social media platform such as Facebook.com and Twitter, there are many settings in which users can publicly post content. A number of these sites offer mechanisms for other users to make responses to these content: a canonical example is from Facebook.com, where posts come with annotations like“1,492 people like this”or“view all 307 comments”. Usually these user-generated content have the ef...
متن کاملImpact of Context on Social Media Posts
This study examines the role of context in evaluating responses to social media posts online. Current sentiment analysis tools evaluate the content of posts without considering the broader context that the post comes from. Utilizing data from an in-person study, we examine differences between perceived sentiment evaluation when social media response posts are viewed in isolation and perceived s...
متن کاملConsumers' Sentiments and Popularity of Brand Posts in Social Media: The Moderating Role of Up-votes
User-generated contents (UGC) on online social media plays an important role in the branding and marketing of firms’ products and services. In this study, we examine the effect of consumers’ sentiments embedded in UGC on the popularity of brand posts. We retrieved real-world data from a social media platform and utilized a rigorous data analysis method that exploited state-of-the-art semi-super...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: The International Journal of Business & Management
سال: 2020
ISSN: 2321-8916
DOI: 10.24940/theijbm/2020/v8/i1/bm2001-012